Using LinkedIn to reach your goals - James Ferguson, Wurzak Hotel Group

Today's guest is James Ferguson,  Director of Culture at Wurzak Hotel Group.

LinkedIn is responsible for most of the things I've able to create for you here at Hospitality Daily. In the past week, our stories reached more than 50,000 people on LinkedIn alone - which blows my mind.

But it's not just me - time and again, I've heard from hoteliers that this social network plays a key part in their success and what they're building. One of those people is James Ferguson, Director of Culture at Wurzak Hotel Group. We met James on this show a few episodes ago, and as part of his focus on building and scaling organizational culture, there's a big PR and communications element to his work as well.

In this episode, you're going to learn how James uses LinkedIn, and what it does for him.

Learn more about James, his book, and his work at The Confetti Culture.

Join the conversation on today's episode on the Hospitality Daily LinkedIn page

Want more on this topic? Read The Hotelier’s Ultimate Guide to Using LinkedIn to Attract Talent, Tell Your Story, And Create Opportunities

Resource from Actabl: The Future of Hotel Labor Management: A Smarter, People-First Approach to Profitability

A few more resources:

• If you're new to Hospitality Daily, start here.
• You can send me a message here with questions, comments, or guest suggestions
• If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
• Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
• If you want to advertise on Hospitality Daily, here are the ways we can work together.

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands