RSA Conference Post-Mortem: The Good, Bad, & The "Oh Hell No They Didn't"
May 17, 2024
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Dr. Chase Cunningham, Elliot Volkman, Clark Barron, and George Kamide brutally recap the RSA Conference, discussing expectations vs. reality, the sh*t list, emerging tech trends, successful vendors/sessions, plans for next year, and social media perceptions. They share funny experiences, criticise bad marketing tactics, discuss visual marketing efforts, chaos at conferences, and AI/tech trends at RSA. The podcast offers a candid insider look at the conference from real security practitioners and cybersecurity marketers.
Engage visitors with meaningful demonstrations at conferences, emphasizing substance over flashy displays.
Shift in focus towards process automation and regulatory compliance in cybersecurity technologies, reflecting industry trends.
Deep dives
Insight on Booth Strategy at RSA
Many companies at RSA focused on booth strategies to stand out, with various approaches to engaging visitors. While some companies like KiteWorks excelled in branding and interactivity, others missed the mark with flashy displays that lacked substance. The need to engage visitors with meaningful demonstrations, rather than just videos or promotional material, emerged as a critical aspect to attract and retain attention on the busy expo floor.
Shift Towards Process Automation and Regulation Compliance
A noticeable shift was observed towards technologies focusing on process automation and remediation efficiency, rather than solely on threat detection. The increased emphasis on dealing with the evolving landscape of regulations and compliance issues, especially in the wake of new laws and regulations like GDPR, signaled the growing importance of adapting to regulatory changes alongside technological advancements.
Early Stage Innovators Stand Out at RSA
Startups and early-stage innovators showcased their potential at RSA, offering fresh perspectives and innovations in a variety of fields. The compact booths at the early stage section offered a level playing field for these startups to highlight their value propositions, driving interest and engagement through substance rather than flashy displays.
Challenges in Session Relevance and Audience Engagement
Some sessions at RSA faced criticism for lacking depth or relevant content, with soft questions and company-centric dialogues overshadowing substantive discussions. The need to curate compelling conversations that resonate with the audience, rather than emulate RSA's standard content, emerged as crucial for driving engagement and delivering impactful insights to attendees.
Join Dr. Chase Cunningham, Elliot Volkman, Clark Barron, George Kamide and me for what may likely be the most brutally honest RSA POST-Conference Recap you'll get from real security practitioners AND cybersecurity marketers.
Whether you're a regular attendee, a first-timer, or someone who's always wanted to go but couldn't make it, this is your chance to hear it straight from the insiders.
Here's how it's going down:
→ We're going to kick it off with expectations vs. reality: Did the actual experience live up to the hype?
→ We're adding to the Audience 1st sh*t list to uncover the glaring misses or underwhelming moments at the conference that we think deserve a spotlight for improvement.
→ We'll share our thoughts on new technologies and trends that emerged from the conference.
→ We'll give you key insights and examples from various vendors and sessions that knocked it out of the park.
→ Are we heading back to RSA next year? YUP! We're going to talk about what might we do differently based on this year’s learnings.
→ And for our honorary guest who didn’t attend, we'll dig into perceptions of the RSA Conference through social media and second-hand accounts.
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Listen to the best highlights from the podcasts you love and dive into the full episode