Audience 1st
RSA Conference Post-Mortem: The Good, Bad, & The "Oh Hell No They Didn't"
May 17, 2024
Dr. Chase Cunningham, Elliot Volkman, Clark Barron, and George Kamide brutally recap the RSA Conference, discussing expectations vs. reality, the sh*t list, emerging tech trends, successful vendors/sessions, plans for next year, and social media perceptions. They share funny experiences, criticise bad marketing tactics, discuss visual marketing efforts, chaos at conferences, and AI/tech trends at RSA. The podcast offers a candid insider look at the conference from real security practitioners and cybersecurity marketers.
48:13
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Quick takeaways
- Engage visitors with meaningful demonstrations at conferences, emphasizing substance over flashy displays.
- Shift in focus towards process automation and regulatory compliance in cybersecurity technologies, reflecting industry trends.
Deep dives
Insight on Booth Strategy at RSA
Many companies at RSA focused on booth strategies to stand out, with various approaches to engaging visitors. While some companies like KiteWorks excelled in branding and interactivity, others missed the mark with flashy displays that lacked substance. The need to engage visitors with meaningful demonstrations, rather than just videos or promotional material, emerged as a critical aspect to attract and retain attention on the busy expo floor.
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