The Kelly Roach Show
968. Core Strategies To Make Your Business More Referrable
Nov 3, 2023
This podcast episode discusses core strategies to make your business more referable, such as clarifying and communicating results, recognizing and incentivizing referrals, and the importance of referral marketing and asset development. The episode also announces an upcoming event and encourages registration.
21:28
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Quick takeaways
- Clearly communicate the core result of your business to remove confusion and increase referrals.
- Streamline the referral process by providing a templated one-page document and offering incentives to motivate people to share about your business.
Deep dives
Key Point 1: Emphasizing the importance of clarity in conveying the core result of your business
To make your business more referable, it is crucial to clearly communicate the core result that people can expect from your business. Distractions are abundant, and attention spans are low, so any confusion or hesitation can result in missed referrals. By consistently and clearly stating the main result you deliver, both in your interactions and online presence, you can remove the friction that prevents referrals and increase overall sales from other sources as well.
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