#196: Shelley Elkins, Chief Creative Officer at NVE Experience Agency

This week, we learn from Shelley Elkins, the Chief Creative Officer of NVE Experience Agency, appointed in October as part of the agency's inaugural C-Suite. NVE Experience Agency focuses on creating impactful brand experiences. Shelley's previous role was as the Global CCO for Jack Morton Worldwide, where she led the agency to multiple prestigious awards and chaired the Global Creative Council. With a career marked by jury roles in major award shows and active participation in mentorship programs, Shelley's journey in advertising is notable. She holds a degree in advertising from the University of Missouri-Columbia Journalism School. She discusses her unique "5 Cs" system for succeeding in advertising and dives into the current landscape of experiential advertising. Links Connect with her: https://www.linkedin.com/in/shelleyelkins/ Connect with us: https://www.instagram.com/breakingandenteringpod/ Connect with NVE: https://experiencenve.com/