The $100 MBA Show MBA2640 Is Video The Future of Podcasting?
Jun 20, 2025
Is video the future of podcasting? Insights from industry experts explore the dynamic debate between audio and video formats. Both mediums have unique strengths, making it crucial to tailor content accordingly. Video can enhance storytelling and audience engagement, but starting with audio builds trust. Practical tips for effectively using both formats and growing your audience are shared. Dive into strategies from a major podcasting conference and discover how to elevate your content strategy for a successful future.
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Podcasting's Massive Growth
- Podcasting is rapidly growing with a $23.5 billion industry forecast by 2028.
- Over 60% of Americans listen monthly, showing its strong expanding reach.
Audio vs Video Podcast Audiences
- Podcast listeners and video podcast viewers are distinct audiences with different reasons for tuning in.
- Audio offers personal, immersive experiences while video supports discoverability and marketing.
Edit Audio Separately
- Edit audio podcasts specifically for clarity, flow, and pacing to optimize listener experience.
- Avoid just extracting audio from video as it misses the immersive qualities needed for audio listening.