Belonging is a leadership conversation. Leaders have a choice in how they lead, connect, and invite. Brad Deutser believes the invite is the most important and is often the missing piece. Brad joins Kevin to discuss human-centered leadership. He shares 5 rules of belonging, which is how we should think about human-centered leadership. These include, turn into the power, listen without labels, choose identity over purpose, and challenge everything. Brad believes that belonging is not only good and right, but also a business imperative as research shows that it drives satisfaction, engagement, and retention, and people are willing to give up salary to be part of an organization where they feel like they belong.

• Name: Brad Deutser
• His Story: Brad Deutser is the author of Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance and his latest book, Belonging Rules: Five Crucial Actions that Build Unity and Foster Performance. He is a visionary leader behind Deutser and Deutser Clarity Institute (with leadership learning labs in Houston, New York, Bermuda and Arizona). He is a trusted counselor, executive coach and leadership guru for CEOs, Board Chairs, and top corporate management. His unique insights and original approach to affecting a human approach to sustainable organizational change have impacted top businesses, leading universities, professional sports franchises, and cause-based organizations. He is an expert in creating spaces and leadership capacity for belonging and inclusion. Brad is recognized for his ability to navigate complex, contentious, ambiguous business and people challenges, both inside and outside organizations. He is sought after as an authority and innovative thinker on matters of organizational change, belonging, and complexity in leadership
• https://deutser.com/
• https://instituteforbelonging.com/
• https://www.linkedin.com/in/braddeutser
• https://twitter.com/BradDeutser

• Belonging Rules: Five Crucial Actions That Build Unity and Foster Performance by Brad Deutser 
• The Other Wes Moore: One Name, Two Fates by Wes Moore 
• by Dr. Seuss