Thoma Bravo's Behind the Deal

How Apryse Achieves Fast Growth and High Margins

Apr 6, 2023

30:52

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Episode notes

Introduction

5min

PDF Tron: A Powerhouse in the Document Processing Space

3min

How to Be a Successful CEO

2min

Cassidy Smirnow CEO of a Prize

2min

The Importance of Sharing Our Backgrounds

2min

The Difficulty of Transitioning to a New Culture

3min

How to Navigate a Founder Led Product-Centric Business

3min

Building a Great Team at Toma Bravo

4min

How to Navigate a Brand Transition

3min

10.

Building a Go-to-Market Motion for Developers

2min

11.

Toma Bravo's Behind the Deal

2min

Apryse is a leading provider of document processing technology for developers and enterprises. On this episode of Thoma Bravo’s Behind The Deal, Apryse CEO Cassidy Smirnow and Thoma Bravo Operating Partner Kristin Weston reflect on how Cassidy has led the company through a total rebrand and has achieved accelerated growth with high margins as a result.

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