How to Navigate a Brand Transition

The rebrand process is a whole conversation in and of itself it was a very cool process. The decision to bring in a new team and new leadership at this pivotal point in the company's trajectory where we had done about nine different acquisitions. We were all kinds of great companies coming together. I didn't come from PDF Tron or from Solid Docs or from Active PDF so my perspective was clean and I didn't have bias around any of these technologies. It was such a beautiful time, given the feedback that we were getting from the team at the time.