Opening Bid Unfiltered

Starbucks CEO reveals secret AI barista that predicts your order

Oct 16, 2025
Brian Niccol, the CEO of Starbucks, is on a mission to revitalize the coffee giant. He discusses innovative AI initiatives, including a secret barista that predicts orders. Niccol shares insights on their focus on enhancing customer experience and menu improvements like protein-infused coffee. He reveals plans for 1,000 store remodels and the importance of creating a social atmosphere for younger customers. With tough decisions on staffing and leadership, he emphasizes the need for a return to quality coffeehouse service.
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INSIGHT

AI Powers A 'Barista Assistant' For Employees

  • Starbucks uses a
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