Brian Niccol, the CEO of Starbucks and former CEO of Chipotle, discusses a bold brand refresh aimed at restoring the coffee giant's place in American culture. He emphasizes the importance of prioritizing human connection and improving customer experiences while facing rising costs and longer wait times. Niccol dives into the company's evolving business model and explores opportunities in the Chinese market. He also shares insights on leveraging technology, employee appreciation, and maintaining a strong brand identity in a competitive landscape.

Brian Niccol, CEO of Starbucks, discusses the coffee chain’s Q4 results and an innovative turnaround plan focused on enhancing customer experience. Mike Sievert, CEO of T-Mobile US, shares insights on the company's impressive subscriber growth and strong quarterly performance, along with innovative partnerships like their collaboration with SpaceX. The conversation also delves into the chip market's recovery from recent declines and Apple's continued struggles, highlighting broader trends in tech and consumer preferences.