How I Built This with Guy Raz How I Built Resilience: Sandra Oh Lin of KiwiCo
Sep 5, 2020
Sandra Oh Lin, the founder and CEO of KiwiCo, discusses her incredible journey in creating a subscription box service that ignites children's creativity through hands-on science and arts projects. She shares how the pandemic created an unexpected surge in demand, prompting innovative adaptations. Oh Lin emphasizes the importance of inclusivity in education, showcasing efforts to support diverse learners. Highlights also include the launch of Camp KiwiCo, a virtual learning platform, and insights into the evolving roles of parents and educators in today's landscape.
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KiwiCo's Origin
- Sandra Oh Lin, while working at eBay, struggled to find engaging hands-on activities for her children.
- This personal need led her to create activity kits, which eventually became KiwiCo.
Resilient Business Model
- KiwiCo's subscription model allows for scaling and efficient customer acquisition.
- This business model proved particularly resilient during the pandemic's unexpected demand surge.
Product Testing
- KiwiCo rigorously tests its products with children of diverse backgrounds and abilities.
- Direct observation during testing is crucial, especially for younger children who may not articulate their experiences effectively.