Coffee & Compete #66 - Engaging Your Salesforce to Increase Adoption | Ashleigh Eisinger, FloQast
Build content in a silo. Blast it out in an email. Wipe your hands clean. Never look at the content again. This is the biggest mistake you can make as a product marketer and compete pro. So how do you avoid it?
In this week's episode, Adam is joined by FloQast's Competitive and Market Intelligence Manager Ashleigh Eisinger for a deep dive into how she increases compete content adoption with her salesforce and end users.
Ashleigh shares the five steps she takes to address low content adoption and the importance of engaging directly with stakeholders and iterating on the content.
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Key Moments:
(00:10) Intro rambles
(06:17) What "good" compete content looks like
(08:14) Avoiding the most common mistake in compete
(11:18) Ashleigh's five steps for addressing low content adoption
(14:58) How Ashleigh builds relationships with her end users
(18:09) Getting the most out of your relationship with sales reps
(21:38) Competitive intelligence newsletter best practices
(26:56) Making the content in your newsletter the best it can be
(30:52) Rapid Fire
Team:
Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes
Music Credits
Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use her
Host: Adam McQueen
Production: Grayson Ottenbreit
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About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.