The BetaKit Podcast Channel Why Faire’s co-founder wants to bring Silicon Valley’s DNA to Canada
May 19, 2025
Marcelo Cortes, Co-founder and Chief Architect of Faire, shares his inspiring journey from Brazil to Canada, emphasizing the blend of Silicon Valley's innovation with Canadian entrepreneurship. He discusses how Faire navigates the trade war and leverages AI to enhance the retail experience. Cortes highlights the company's commitment to empowering small boutiques, providing data-driven insights, and the unique challenges of operating across borders. The conversation also touches on the importance of decentralized leadership and building strong relationships in retail.
AI Snips
Chapters
Transcript
Episode notes
FAIR's Unique Marketplace Model
- FAIR operates a wholesale marketplace for physical retail stores, connecting them with brands underserved by online platforms like Amazon.
- This B2B2C system helps small stores access unique inventory strategies with AI-driven data, enhancing sales predictability.
Risk-Free Inventory Innovation
- FAIR guarantees retailers can try new products risk-free with 60 days free returns and extended payment terms.
- This approach reduces anxiety around inventory risk and encourages product experimentation to keep store offerings fresh.
Filter Out Amazon Products
- Retailers avoid products sold on Amazon, seeking unique, local, prideful inventory.
- FAIR filters out Amazon products to honor this preference and preserve store distinctiveness.