The Brand Called You welcomes Sahar Mansoor, an environmentally conscious business leader. Sahar is the Founder and CEO of Bare Necessities. In her own words, she is a ‘circular economy nerd’. Sahar is also the author of her book, Bare Necessities.
In this episode with host Ashutosh, Sahar shares her story of setting up a zero-waste brand in India. While working on a project, Sahar got the opportunity to learn about the waste infrastructure system, management, and segregation on a grassroots level. After this, she decided to attempt living a minimum waste life. Informing us about her brand, Sahar explains that Bare Necessities is a social enterprise that focuses on creating environmentally conscious products.