Ryan Staley on AI and the Future of Building AI Workflows in Business | EP27

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Mar 24, 2025

Ryan Staley, a go-to-market strategist with 27 years of experience, shares his insights on harnessing AI for sales and business growth. He discusses the transformative potential of AI tools like ChatGPT, highlighting real-world examples of effective integration in organizations. Ryan explains how aligning AI with business goals can enhance productivity and customer acquisition while eliminating inefficiencies. The conversation also touches on the future of work and the evolving roles of AI agents, making it a must-listen for business leaders and AI enthusiasts alike.

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ADVICE

Framework for AI Implementation

Align AI use cases with key performance indicators (KPIs) for the next 3-12 months.
Alternatively, focus on solving immediate problems using AI combined with top 1% principles.

ANECDOTE

Spurs and AI

Ryan Staley recounts a story about the San Antonio Spurs implementing AI without ROI expectations.
He contrasts this with his approach of aligning AI use cases with KPIs or immediate problems.

INSIGHT

Dual Lens of AI in Go-to-Market Teams

Distinct AI use cases exist for executive leadership and individual contributors.
Executives can use AI for strategic functions like large-scale data analysis, while individual contributors benefit from other applications.

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