The GaryVee Audio Experience Why You Need to Fall in Love with Building Things From the Ground Up | Robert Hanson Interview
Aug 18, 2021
Robert Hanson, EVP-President of Constellation Brands, shares his journey from Levi's to leading a major company. He emphasizes the importance of authentic leadership and balancing personal values with business demands. The conversation touches on evolving consumer preferences in the wine industry, particularly the trend for rosé and ready-to-drink options. Hanson discusses how empathy and engagement can drive team dynamics, alongside the significance of diversity in content creation. It's a compelling exploration of building businesses that align with core values.
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Opera Singer to Business Leader
- Robert Hanson trained to be a professional opera singer but chose a different path.
- His mother supported his decision, unlike his coaches and extended family.
Authentic Leadership
- Bring your authentic self to work to create a culture of love, innovation, and courage.
- Be open, check yourself, and continuously learn to lead diverse groups effectively.
Love vs. Fear in Leadership
- Fear-based motivation can be replaced with love-based motivation, where people are driven by not wanting to disappoint.
- It creates a chess-like dynamic where clear communication is key.