Jason On Firms Podcast 522 How To Launch Your Accounting Firm’s Online Community
Oct 6, 2025
Discover the power of online communities for accounting firms. Learn the difference between peer-led communities and fan clubs. Uncover strategies to provide peer value and solve client issues collaboratively. Explore the importance of targeting specific niches and the pitfalls of large, free communities. Understand how to kick off a community with attractive offers and minimal platforms. Jason argues that peer advice often surpasses individual coaching, making community-building a rewarding venture for accountants.
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Peer-Led Over Celebrity-Led
- A strong community is peer-focused rather than a paywalled fan club centered on one person.
- Jason built Realize to connect peers so members exchange value with each other instead of only consuming his content.
Don't Duplicate Public Content
- Avoid duplicating public content into a paywalled community because it doubles your workload without increasing reach.
- Do not make your community another full-time job producing higher-effort content only for members.
Design Around Peer-Solvable Problems
- Identify client problems that are best solved by peers and design the community around those problems.
- Use peer exchange to solve tech, isolation, and owner-specific questions rather than centrally delivering all solutions.