Creating Process-Driven Video Case Stories With Ian Garlic

Ian Garlic is the Founder of Garlic Marketing, the brand behind Video Case Story, which helps brands develop strategies and goals for video case stories. Ian is also the Founder of StoryCrews, a company that helps businesses connect with top-rated videographers to market and expand their brands through powerful stories captured on video. As the host of the Garlic Marketing Show, he has featured renowned guests like Gary Vaynerchuk, Neil Patel, and Ryan Deiss.

In this episode:

When marketing your services, have you considered using customer testimonials? These case studies demonstrate credibility and allow prospects to identify with similar stories. Yet many businesses are unsure of how to execute the process. How can you craft engaging video testimonials to boost visibility?

Video marketing guru Ian Garlic has developed a thorough system for gathering and producing client case studies. Before approaching your customers for testimonials, he advises identifying your ideal business outcomes for these videos. This allows you to determine the clients who align with these goals and establish interview questions related to their situations. These interviews should focus on the customers' unique stories, emphasizing initial problems, processes, milestones, and solutions so you can include relevant segments on your website.

Ian Garlic, the Founder of Garlic Marketing and Video Case Story, is Adi Klevit's guest in this episode of Systems Simplified. Together, they talk about customer case studies as a form of video marketing. Ian also shares the processes for engagement and follow-up, the hurdles to acquiring customer testimonials, and his vision for Video Case Story.