Topline SPOTLIGHT: How CEO Sam Jacobs Is Redefining Pavilion’s Identity
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May 15, 2025 Sam Jacobs shares the journey of transforming Pavilion into a thriving community for startup operators. He discusses the challenges faced with rapid growth and how it caused the community's focus to waver. The introduction of Pavilion Gold aims to bring value to high-performing members. Insights into using platforms like LinkedIn and Slack for collaboration reveal the modern landscape of community building. Jacobs emphasizes the need for strategic planning and maintaining a balance between exclusivity and expansion for sustained success.
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Pavilion's Unique Mission
- Pavilion is a community and educational institution focused on helping go-to-market operators unlock professional potential.
- It equips sales, marketing, and customer success leaders with education, peer support, and problem-solving resources.
Exclusive Operator Focus
- Pavilion began with strict membership requirements focused exclusively on operators, excluding founders, CEOs, and investors.
- This exclusivity was a deliberate "FU" to traditional celebrated roles, making it a unique club for operating executives.
Leveraging LinkedIn and Slack
- LinkedIn and Slack were critical technical enablers for Pavilion's rapid growth and community engagement.
- LinkedIn provided a professional badge of honor and Slack created a real-time, organized discussion platform unique to operators.