143: Beachbody Announce They Are “Body Positive”, but Are They Really?

Beachbody just announced that they are changing their name to BODi and will be embracing body positivity. Is this another branding tactic like Weight Watchers changing to “WW” or is it another grift to get more people to join their MLM (ahem, pyramid scheme). Perhaps they are genuine in their aims to be more inclusive? Let’s find out in this episode where I talk to ex-Beachbody coach Jen Borruso (@jenb.coaching) who is now a Size-Inclusive Fitness Specialist with her biz ​​Anchor Fit Club (@anchorfitclub)

Episode show notes: http://www.fiercefatty.com/143

"Links to follow Jen: https://www.instagram.com/jenb.coaching/ https://www.instagram.com/anchorfitclub/

Beachbody sip and snark: https://www.youtube.com/channel/UCiWUND_4HWS0q1KjEozppWg

Join Anchor Fit Club: https://docs.google.com/forms/d/e/1FAIpQLSeSp0NlNb-oEeFrm1ATDEGHIMlHXANlN8CN6qZm6ySsPFkOtg/viewform

What has BB stance been on body positivity? (video of autumn calabrese talking shit about bopo: https://www.instagram.com/p/CjtCLDUP3wG/

Autumn vs autumn: https://www.instagram.com/p/Cj504Dnrl6w/

Defining Your Mission and Setting Your Goals | Carl Daikeler + Kat Napolitano: https://www.youtube.com/watch?v=9rdT_Rvur6s