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Sonos' Redesign Debacle: How to Avoid Common Pitfalls in Product Upgrades w/ Kurt Schrader
May 28, 2024
46:09
Snipd AI
Kurt Schrader, CEO of Shortcut, discusses Sonos' app controversy, managing feature deprecation, and risks of big redesigns. They touch on pre-mortems, insights from Slack and Shortcut, and balancing innovation with user experience.
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Quick takeaways
- Being honest and transparent about product changes builds user trust.
- Understanding impact on power users during redesign prevents dissatisfaction.
Deep dives
Transparent Communication of Product Changes
Being honest and transparent about product changes like removing features can help build trust with users. By clearly stating the reasons behind decisions and avoiding vague responses, such as pretending to consider feedback when the decision is final, can enhance user trust and credibility. This approach can help manage user expectations and prevent potential backlash.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode