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18min chapter
Sonos' Redesign Debacle: How to Avoid Common Pitfalls in Product Upgrades w/ Kurt Schrader
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Navigating User Resistance to Product Redesigns
The chapter explores the challenges companies face when implementing product redesigns and the initial negative reactions from users. It emphasizes the importance of evaluating feedback thoroughly, preparing for potential issues, and communicating transparently with customers. The discussion touches on user behavior, loyalty, and the difficulties of introducing new versions of products in saturated markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode