How the Media JV Open AP. is looking to help TV advertising work faster and smarter by helping to break down data silos

Next in Marketing spoke to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently across networks and platforms - and why he's worried that too many media companies are discounting consumer experience with ads as Connected TV explodes.

Guest: David Levy

Host: Mike Shields