TCC Podcast #247: Growing Wings as You Fall Off a Cliff with Nicole Piper

Nicole Piper is our guest for the 247th episode of The Copywriter Club podcast. Nicole is a copywriter and direct response marketer. She started her career as a global brand development strategist working for companies such as Nickelodeon, MTV, and Pokemon. Now she focuses on writing for the health and wellness space. Here’s what we talk about: Going through a divorce and losing your 6-figure job. Falling upon copy courses and becoming energized with everything you’re consuming. When you might be ready to go all in and give it your best shot. How following your gut can open up the doors to 100’s of possibilities. Feeling unsure about your copy and it falling into the hands of Kevin Rogers. Becoming Parris Lampropoulos’ cub and gaining an incredible and surreal experience. Manifesting two clients in one week by getting out of your own way. How to get comfortable with not seeing the entire path ahead of you. The secret to the fastest growth and success. Hint: It’s not by doing it alone. What you can learn from Nickelodeon’s marketing angle. How to find the best humans in the world who are collaborative rather than competitive. When it may be the right time to hire a content strategist. The 4 P’s and how it can bring your message to life. Where most copywriters mess up when making big promises. Why you should have someone read your copy out loud to you. The better way to break into the health and wellness space. The challenge of finding the right people for the job. The truth about being an expert to your client. The difference between prevalence and intensity is the solution to finding your ideal client. Listen to the episode below or read it in the show notes. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank Piper’s website Piper’s health coaching website Grace’s website Full Transcript: Rob:  There's this idea made popular by the movie, The Secret, that you can manifest things into your life simply by thinking about them. Actually, that's a bit of a simplification of the idea of manifesting, but I think you get the idea. By focusing on things like money or say a nice home or great clients, you actually attract those kinds of things into your life. Now, we're not so sure that it's that simple. In fact, I think I'm on record as saying that it doesn't actually work that way, but we do think that when you work hard and you focus on the right things, good stuff generally happens to you and your business. Our guest for this episode of The Copywriter Club Podcast is copywriter, Nicole Piper. Nicole is a great example of this manifesting process, attracting opportunity and clients by getting to work and focusing on what she really wanted to happen in a situation where many of us would probably do the opposite. We'll let Nicole share her story in a moment. But first, before we get to that, I want to just introduce the Copywriter Think Tank that's the sponsor for this episode, and that's our mastermind for copywriters and other marketers who want to do more in their business and their work. Maybe you've dreamed of creating a product or a podcast or building an agency, or a product company, or anything else beyond just simply writing for clients, billing by the penny or by the hour. If you want to become the best known copywriter in your niche, that's the kind of thing that we do in the Copywriter Think Tank. And because Kira is still on maternity leave, my guest host for today is Grace Baldwin. Grace is a member of the Think Tank. Grace, you can share a line or two about your experience, and just tell us what you think about that. Grace:  Sure. Hi everybody. Yeah, my name is Grace Baldwin, I am a B2B SaaS copywriter currently working in-house in the company. But yeah, I'm part of the Think Tank and it's been a pretty pheno...