The Marketing Misfits How AI Will Reshape Digital Marketing in the Next 24 Months | Jordan Hall
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Jun 24, 2025 In this engaging discussion, marketing expert Jordan Hall delves into how AI is revolutionizing digital marketing. He shares insights into the shrinking gap between idea and execution and the evolving significance of expertise in content creation. Hall emphasizes the importance of human connection and collaboration amidst technological advancements. The conversation also highlights strategies for high-ticket sales and seizing new business opportunities as the landscape shifts. Plus, a sneak peek into networking events adds an exciting touch!
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Jordan Hall's Early Marketing Journey
- Jordan Hall started in affiliate marketing after legal troubles at 17, selling on ClickBank and testing manual marketing tactics.
- He recalls making his first sale as a major milestone and evolved from flipping items to creating courses.
Future of Expertise and Key Assets
- Jordan predicts the value of expertise and non-fiction content will sharply decline as AI delivers better answers.
- He emphasizes assets like audience, affinity, leadership, and proprietary resources as keys to sustained success.
Focus on High-Value Customers
- Focus marketing efforts on your highest lifetime value customers and craft messages specifically for them.
- Ignore traditional funnel approaches and cater only to what your ideal customers want to hear for maximum impact.