Proof to Product

364 | Turning Instagram Followers into Customers with Brock Johnson

Oct 1, 2024

In this engaging conversation, Brock Johnson, an Instagram expert and international keynote speaker, shares his secrets to transforming followers into customers. He highlights the importance of optimizing your Instagram profile and creating share-worthy content that resonates with your audience. Brock also discusses the emerging platform Threads, providing insights on how to leverage it for business success. He advocates for embracing imperfection in content creation, and introduces tools like ManyChat to automate direct messaging and enhance engagement.

33:44

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Episode guests

Brock Johnson

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Episode notes

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Quick takeaways

Identifying a specific target demographic enhances engagement on Instagram, as demonstrated by niche brands like Disney-inspired cocktail mixes.

Creating share-worthy content relies on characteristics like relatability and inspiration, making authenticity over perfection key for sustainable content creation.

Deep dives

Growth Strategies on Instagram

Brock Johnson emphasizes the importance of niche marketing on Instagram, pointing out that businesses should clearly identify their target demographics. He shares an example of a brand focused on Disney-inspired cocktail mixes, showcasing how specificity in targeting can enhance engagement and reach. Optimizing an Instagram profile is crucial, as a succinct and compelling bio can grab attention and articulate value to potential followers. Furthermore, creating shareable content is vital, as it increases visibility and interaction on the platform, leading to greater growth opportunities.

Intro

3min

Navigating Threads and Instagram: Engagement Strategies

5min

The Elements of Share-Worthy Content

4min

Embracing Imperfection in Social Media Content

10min

Optimizing Your Instagram Presence

6min

Monetizing Instagram with DM Automation

6min

I am excited to share today's episode with you because we have a fun guest. It's Brock Johnson.

If you're not familiar with Brock, he is an Instagram expert who has coached thousands of entrepreneurs and creators on how to grow on Instagram, and he's been doing it since 2018. In 2021, his personal following blew up, thanks to his strategy of using Reels, and he has grown at a rate of approximately 1,000 followers per day since then. He now has over 700,000 followers. He consults with Meta and Instagram staff and is an international keynote speaker on all things Instagram.

During the interview, we discussed the emerging platform of Threads and how he's using it for business. Fun fact: Threads is actually how Brock and I got connected. (You can follow Brock here on Threads and Proof to Product here on Threads!)

He shares how to optimize your Instagram profile, how to create share-worthy content, and how to balance content creation with all of the other tasks that you have to do in your business. We also chat about tools that he's using, like Metricool (affiliate link) and ManyChat (affiliate link).

I wanted to bring Brock on the show because our recent industry survey showed that Instagram is one of the primary marketing channels that many of our product based business owners are using, and I thought this advice would be super valuable to you.

If you're interested in reading the 2024 State of the Product Industry Survey Report, click here to download it. Over 925 product brands participated in this survey, and they shared intimate details about their businesses. We're talking money, team, how much they're working, how they're retaining and attracting new customers.

This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

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You can view full show notes and more at http://prooftoproduct.com/364

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