Ecommerce Playbook: Numbers, Struggles & Growth Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships
Oct 23, 2025
This conversation dives into the role of AI in predicting ad performance and the complexities of equity splits in partnerships. It explores how unique positioning can help agencies compete against bigger players and critiques the traditional definitions of growth within organizations. They delve into the long-term benefits of combining hardware with software, the evolving dynamics of Meta ads, and the pitfalls of merely copying established playbooks. Insights on utilizing early engagement metrics for creative evaluation add depth to this engaging discussion.
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LLMs Could Screen Ads Before Spending
- Large LLMs may soon predict ad creative performance before spending real budget.
- That could compress creative testing costs by filtering losers before upload.
Structure Equity Around Value And Buybacks
- Design equity splits to reflect real, complementary value and preserve decision control.
- Use vesting plus a buyback mechanism so the founder can hedge mistaken partnerships.
Make Partner Buy-In Hurt Enough
- Require meaningful personal financial risk to ensure partner commitment.
- Make the buy-in consequential so walking away carries real cost.