The Conscious / Subconscious Customer Journey

Today, we're going to talk about customer journeys. Now, if you want to be successful as a marketer, as a business owner, as an entrepreneur, you have to know your customer's journey before they do. That's the definition of leadership. I see this mistake all the time. People will literally launch products and offers and content and lead magnets, and they literally launch it out into the world without having a next step or knowing the escalation or evolution of their potential customers or their paying customers. 

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