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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

How we got 1 Million YouTube views in under 48 hours with Life Size Lego Car

Dec 19, 2013
31:13

What a busy week it has been at Sports Geek as we have been working hard on a secret project that has taken the internet by storm the last few days.  We have been a patron of the Super Awesome Micro Project over the past 80 weeks, helping a teenage genius Raul Oaida and Melbourne start up guru Steve Sammartino deliver a full sized Lego car to the internet.  On this episode I interview Steve about the project on Harf Time just 2 hours after we launched the video and then catch up with microDomination author Trevor Young about how PR & media has picked up the story as it goes viral. Full show notes - https://sportsgeekhq.com/podcast/sgp-029-how-we-got-one-million-views-in-under-48-hours-super-awesome-micro-project/

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