What does 'Carpe Diem' mean to you? In his fascinating new book, Roman Krznaric reveals how the meaning of this famous phrase has changed over time, and how it's been pressed into service as a rallying cry for both hard work and hedonism, mindfulness and political activism.

He also talks about crowdfunding - he rejected a traditional publishing deal to publish this book through Unbound - footnotes, developing new ways to share ideas online, and creating a movement rather than just publishing a book.

'I've always wanted my books to turn into art projects and social movements... My advice is to write your business book about something that you care about, that you're passionate about, that you consider is important. Do it in such a way that anyone can understand it and work with it and make it practical, but don't necessarily try and make it fit too much into being relevant to a particular industry, or for a particular product.'

I defy anyone to listen to this interview and not be inspired.

Episode 66 - Carpe Diem with Roman Krznaric