4 Fundamental Things You Need to Master in Marketing

[00:27] Today’s Topic: 4 Fundamental Things You Need to Master in Marketing

[00:34] Element #1: Consistency when it comes to running tests.

[01:10] Neil finds that what works in marketing today, won’t necessarily work tomorrow. By running tests, you figure out what is working and what is not.

[01:35] For instance, Neil decided to use Google Authentication as a method of signing up for his email list, which produced better results than asking for names and addresses.

[02:05] Element #2: Having a growth mindset. Looking at your peers, assessing new options, and not being closed-off.

[02:46] Element #3: Be data driven. Numbers are all that matter!

[03:21] When Neil spoke with his team recently, they listed changes they wanted to make, but the changes weren’t based on data.

[04:00] Element #4: Think about the process.

[04:05] Google the “Toyota Production System”, which is the method by which they make their cars.

[04:15] Even Eric and Neil have a process for their podcast. When you systamize things, they become easier to achieve.

[05:00] That’s it for today!

[05:02] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

4 Fundamental Things You Need to Master in Marketing | Ep. #504