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Decoder with Nilay Patel
GoDaddy CEO Aman Bhutani on the enduring power of the website
Nov 25, 2024
Aman Bhutani, CEO of GoDaddy since 2019, discusses the evolving relevance of websites in a landscape dominated by social media and AI. He emphasizes that personal websites enhance brand legitimacy and customer trust for small businesses. Aman highlights GoDaddy's strategic shift towards integrated services and AI tools, aiming to empower entrepreneurs. The conversation also explores the impact of generative AI on web design and decision-making, as well as the need for independent websites amidst increasing AI-generated content.
57:16
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Quick takeaways
- Aman Bhutani has transformed GoDaddy into a service provider focusing on 'adjacencies' to support small businesses' online presence.
- Despite social media's rise, having a website remains crucial for businesses to establish credibility and foster customer relationships.
Deep dives
The Evolution of GoDaddy Under New Leadership
Since becoming CEO in 2019, Aman Bhutani has transformed GoDaddy from primarily a domain registrar to a broader service provider addressing the needs of micro businesses. He emphasizes the importance of 'adjacencies'—additional services that support small businesses in growing their operations. This strategy has involved a significant refocus on how GoDaddy serves customers, with offerings targeted towards identity, online presence, and commerce needs. Bhutani illustrates this shift with examples, such as a barbershop owner who has benefited from GoDaddy’s support in building a legitimate online presence, thereby expanding her clientele.
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