The Koe Cast

Value Creation: The Single Skill That Built My One Person Business

147 snips
Apr 9, 2023
Discover the art of value creation and its vital role in building a successful one-person business. The discussion dives into human psychology and how understanding audience awareness can transform content strategy. Learn personal problem-solving techniques that enhance life quality and boost creativity. Effective marketing strategies are explored, emphasizing clear communication and customer engagement. Tune in to uncover insights that resonate and empower your entrepreneurial journey!
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ANECDOTE

Failed Photoshop Business

  • Dan Koe built a following on Instagram by creating digital art.
  • He didn't monetize it and gave up, later realizing he could have sold courses or coaching.
INSIGHT

Value Creation

  • Value creation is the key skill for business success, linking money-making skills with psychology.
  • Skills must be persuasive or communicate value to make money.
INSIGHT

Human Desires

  • Human behavior, including purchasing, boils down to survival, evolution, and transformation.
  • These desires mirror universal patterns reflected in storytelling, games, music, and architecture.
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