Finding a profitable skill is crucial for sustainable business growth.
Value creation, understanding human behavior, and crafting persuasive messages are essential skills for business success.
Deep dives
The Power of Social Media in Building a Business
The speaker discusses how they realized the power of social media for business growth through their failed venture of creating digital art with Photoshop. They explain their strategy of tagging community pages and creating composites to gain exposure and followers. However, they eventually abandoned this business model as they struggled to monetize their art. They express regret for not continuing with this venture and emphasize the importance of finding a profitable skill to sustain a business.
The Importance of Learning Copywriting, Marketing, and Offer Creation
The speaker shares their journey of transitioning from digital art to becoming a writer and emphasizes the crucial role of copywriting, marketing, and offer creation in business success. They highlight the significance of creating a product or service that aligns with their audience's needs and interests, and discuss the value of partnering with personal development creators to establish authority in a specific field. The speaker promotes the idea of leveraging their audience as a traffic source and utilizing skills learned from failed business models to drive revenue.
Value Creation: The Key to Business Success
The speaker introduces the concept of value creation as the skill that has contributed the most to their business success. They assert that every money-making skill is linked to universal patterns and human psychology. They stress the importance of understanding the three fundamental aspects of human behavior: survival, evolution, and transformation. The speaker presents the purpose, path, and priority framework, highlighting the role of purpose in creating awareness of problems and goals, the importance of providing a clear path to overcome those problems, and the significance of addressing the perceived importance of those problems to individuals.
Crafting a Persuasive Message Using the Value Creation Framework
The speaker explains the value creation framework and its application in crafting a persuasive message. They discuss the importance of levels of awareness in identifying and addressing the awareness of problems and potential solutions. They emphasize the significance of positioning, framing the content from specific angles related to the eight human desires, such as survival, life enjoyment, and perceived status. The speaker highlights the need to define the big problem, develop a unique mechanism to overcome it, list compelling bullet spray benefits, provide proof through personal experiences and statistics, create a big idea that summarizes the value, and implement a risk reversal and clear end result in sales strategies.