Unlocking the Power of Generative AI in Dow Jones with Ingrid Verschuren

Nov 19, 2024

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"So, we are very conscious of the fact that we license the content from other publications. And as I mentioned previously, we do that through licensing agreements. We are transparent with the publishers about what happens with their content. We ensure that they are being fairly compensated for the content that we use. But, as a result, when we started talking about how we wanted to use Gen AI, we actually felt that we had an obligation to go back to publishers and ask for additional licensing rights. Part of that, I think, is driven by the fact that Dow Jones is a publisher. We are a publisher ourselves. We are very protective of our content. We want to make sure that we understand what's happening with our content: Where is it going? Who is using it? And we want to be fairly compensated for it. So, if that's one of our core principles, then we also want to make sure that we treat all the other publishers exactly the same. One of the challenges has been that we had to go back to all publishers and ask for additional Gen AI licensing rights. The positive of that is that the content now available through Gen AI is actually fully licensed content. All publishers have given us permission to use their content for this specific use case." - Ingrid Vershuren

Fresh out of the studio, Ingrid Verschuren, Executive Vice President of Data and AI and General Manager, EMEA, at Dow Jones, shares her journey from manually indexing news articles at Reuters to leading Factiva’s transition into the era of generative AI. She explains the mental models and frameworks behind how Dow Jones uses AI to empower businesses with reliable data and insights and discusses the recent partnership with Google’s Gemini model and explains how Dow Jones works with the other content publications, navigating the complexities of trust and business model innovation. Last but not least, Ingrid explains what great would look like for Factiva in the age of AI.

Audio Episode Highlights: [0:46] Quote of the Day #QOTD by Ingrid Verschuren [2:19] Introduction to Ingrid Verschuren and Factiva [4:29] Career Lessons from Ingrid [5:58] Overview of Factiva [8:30] The Evolution of Factiva and AI [10:41] Applications of Generative AI for Factiva [13:37] Challenges and Opportunities with Generative AI [15:27] Safeguarding Against Misinformation [19:25] Partnership with Google and Gemini Model [21:29] Transparency and Auditability [24:24] Staying Agile with Generative AI [26:32] The Future of AI in Business Intelligence [27:48] The Role of Human Judgment in AI [28:59] What Great Looks Like for Factiva in the Age of Generative AI [29:43] Closing

You can find Ingrid Verschuren, Executive Vice President, Data and AI and General Manager, EMEA at Dow Jones: https://www.linkedin.com/in/ingrid-verschuren-61a7684/

Podcast Information: Bernard Leong hosts and produces the show. Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G. Thomas Craig

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