Nudge #76: Harry Dry’s favorite marketing examples
Feb 28, 2022
Harry Dry, founder of marketingexamples.com, shares his insights into clever and impactful marketing strategies. He highlights memorable campaigns like Wordle's viral success and Hinge's unique connection-driven branding. Harry delves into creative examples from brands like Heinz and NordVPN, showcasing how simplicity and personal branding can captivate audiences. He also discusses the innovative experiences from restaurants and identity-driven campaigns, proving that a unique approach can set a brand apart in a crowded market.
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Personalize Your Brand
- Personalize your brand to foster connections with your audience, just like 'Harry's Marketing Examples'.
- People engage more with individuals than with faceless brands, increasing interaction and authenticity.
People Over Brands
- We instinctively connect with people more than brands due to our cognitive development.
- Sharing personal stories, like Rokya's in Paul Slavic's study, increases engagement and donations.
Wordle's Success
- Wordle's organic, non-monetized origin contributed to its viral success.
- Its simplicity, synchronous play, and easy sharing mechanism amplified its appeal.
