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How To Leverage Social Media To Sell Your Products l The Co-Founders of Womaness

Aug 15, 2024
Michelle Jacobs and Sally Mueller, the dynamic co-founders of Womaness, share their inspiring journey in addressing women's health through innovative products for menopause and sexual wellness. They discuss breaking societal stigmas and the power of branding in empowering women. The duo highlights the importance of organic social media for business growth and offer strategies for navigating entrepreneurship later in life. Their insights into building a brand while challenging taboos make for a captivating listen!
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ANECDOTE

Menopause Inspiration

  • Sally's personal experience with menopause inspired Womaness.
  • She found existing products uninspiring and made with subpar ingredients.
ANECDOTE

Career Backgrounds

  • Sally worked at Target, building brands and identifying white space.
  • Michelle worked at Pfizer, Time Inc., and HSN, also focusing on brand building.
INSIGHT

Unexpected Advocacy

  • Womaness launched with 13 SKUs to address various menopause symptoms.
  • The brand unexpectedly became a platform for women's advocacy and support.
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