Escape Your Limits & LIFTS LIFTS Episode 69 - Future Fitness: Tech Meets Wellness at EHFF 2025
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.
In part 1 of this LIFTS episode, Matthew and Mo are joined by:
- Herman Rutgers, Ambassador at EuropeActive
- Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland
- Elaine Jobson, CEO and MD of Jetts Australia
- Conor O'Loughlin, Chief Revenue Officer of ABC Fitness
- Mike Escobedo, Chief Customer Officer, ABC Fitness
This episode covers:
- European fitness market growth and trends, highlighting mergers, acquisitions, and membership increases.
- Consumer behaviour shifts towards hybrid fitness, mental health awareness, and holistic wellness approaches.
- Deloitte's comprehensive market report revealing key performance indicators and industry insights.
- Impact of emerging technologies and personalization in fitness experiences.
- International market expansion strategies and challenges for fitness brands.
- Future fitness trends focusing on Gen Z and Gen Alpha expectations, technology integration, and comprehensive health solutions.
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00:00 Intro
02:40 Consumer Behaviour and Mental Health
05:33 Deloitte's European Market Report
08:43 Key KPIs and Market Expansion
13:02 Consumer Fragmentation and Market Opportunities
19:01 Supply Side Fragmentation and Innovation
24:24 Jetts Fitness Market Strategy
31:40 Challenges and Opportunities in Franchising
35:41 Member Experience and Future Trends
39:08 ABC Fitness's International Expansion