The Wildest Marketing Alpha Right Now: Digg, ChatGPT Ads & Early-Mover Wins

13 snips

Jan 22, 2026

This discussion dives into exciting marketing shifts starting with the relaunch of Digg, highlighting its potential despite a crackdown on SEO spam. The insights on how non-SEO brands can leverage Digg for visibility are compelling. Moving to ChatGPT, the implications of ads and OpenAI's commitment to unbiased responses are explored, revealing unique opportunities for early adopters. Finally, the importance of press kits in enhancing backlinks and brand authority is emphasized, showcasing why every marketer should integrate them into their strategy.

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INSIGHT

Ground-Floor User Content Opportunity

Digg's relaunch creates a ground-floor opportunity because Google prioritizes user-generated content.
Building a trusted community on Digg now can yield long-term SEO and brand visibility gains.

INSIGHT

Spam Crackdown Changes Tactics

Digg is already cracking down on obvious SEO spam and has made links nofollow.
SEO niches are being targeted more aggressively than non-SEO niches right now.

ADVICE

Build And Nurture A Niche Community

Claim and grow a niche community on Digg and have someone moderate it for you.
Share top-of-funnel content in the community to build trust before promoting your product.

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E932: I break down the most interesting marketing opportunities I'm seeing right now and why they matter if you care about getting in early.

We start with the Digg relaunch and why, despite recent crackdowns on obvious SEO spam, it's still one of the most compelling platforms to pay attention to. I explain what's changed since the first Digg episode, which niches are being targeted, which ones are not, and how non-SEO brands can still use Digg effectively for long-term marketing and visibility.

Next, we cover the announcement of ads coming to ChatGPT. I walk through OpenAI's stated ad principles, what this likely means for AI SEO, and why ads probably won't influence model responses. I also talk about the opportunity window that tends to open when a major platform launches ads and why early experimentation often matters more than perfect execution.

Finally, I share real results from the recent press kit episode and explain why every serious marketing or SEO strategy should include one. We look at how press kits affect backlinks, topical authority, and brand searches, and why journalists rely on them more than most people realize.

Topics covered: - What has changed since Digg's relaunch and why it still matters - How Digg is handling SEO spam and which niches are being affected - Why Digg could follow a similar SEO trajectory to Reddit - How to use Digg for top-of-funnel content instead of direct promotion - The role of AI moderation and how it may shape future promotion - What OpenAI has announced about ads in ChatGPT - Why ChatGPT ads likely won't impact AI SEO rankings - The size of the opportunity when new ad platforms launch - Past examples of early ad platform inefficiencies - Why press kits make it easier for journalists to link to you correctly - How press kits can influence brand searches and site links

⭐️ E927 - Why Every SEO Strategy Needs a Press Kit (Most People Miss This) - https://youtu.be/hlZwZpGg76I ⭐️ E928 - Digg Just Relaunched - And It's the Wildest Parasite SEO Opportunity of the Decade - https://youtu.be/xf9QYuAKFHo

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Crazy Alpha in Marketing 00:40 Digg's Evolution and Opportunities 07:05 ChatGPT Ads: A New Frontier 12:40 The SERP Results of Press Kits in SEO 13:54 Conclusion and Episode Wrap-Up

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #chatgptads #arbitrage #digitalmarketing