Perpetual Traffic How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda
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Nov 18, 2025 John Moran, a digital ads practitioner from Tier 11, shares insights on media buying, focusing on the transformative Andromeda model. He discusses how creative diversification is crucial, illustrating this with a case study where NCAC dropped from $44 to $25 in just 10 days. John emphasizes the importance of first-click tracking and continuous creative iterations. The conversation reveals why understanding Meta's attribution model is essential and how new creative strategies can dramatically enhance ad performance.
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Andromeda Is A Fundamental Shift
- Meta Andromeda is a seismic shift that changes how you should run ads on Meta.
- Creative diversification and constant testing are now primary levers for performance.
Make Creatives 80% Different
- Create creatives that are at least 80% different from each other so Meta recognizes them as distinct.
- Iterate winners but ensure initial diversity to let Meta learn effectively.
Match Creative And Copy Precisely
- Align ad creative and copy so Meta can correctly identify your message and find the right audience.
- Use very specific copy that matches the creative's niche to improve delivery.