Caleb Ulffers: The value of influencers creating real content

On today's podcast, we have special guest, Caleb Ulffers, CEO and founder of Haven Athletic. Get ready to dive into the world of influencer marketing as Caleb shares his experiences and insights. Want to know how to find the perfect social media influencers for your brand? Caleb has got you covered! We'll discuss strategies for building relationships with up and coming influencers and the benefits of collaborating with them to create authentic content. Plus, we'll explore the importance of effective affiliate marketing and tracking the success of influencer campaigns. Whether you're a business owner looking to expand into a new realm or an aspiring influencer yourself, this episode is packed with valuable information and inspiration. So, let’s dive in!

[00:00:00] Caleb discusses influencer marketing's importance for branding.

[00:04:19] Starting the business.

[00:10:04] Defining month: CrossFit Games boosted awareness.

[00:11:44] Product designed for athletes in various sports.

[00:17:43] Looking for up-and-coming social media influencers.

[00:23:21] Early building, influencer content, affiliates and video creators.

[00:27:45] Affiliate programs with tiers and loyalty rewards. Create high-quality incentives.

[00:33:05] Choosing an agency depending on your size and needs.

[00:35:55] Get help with your influencer marketing campaign.

Brought to you by:

MightyScout:

Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.

https://mightyscout.com/

And

Social Snowball:

Frictionless affiliate programs for your customers & creators.

https://socialsnowball.io/

Cody Twitter:

⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

Taylor Twitter:

⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠