The GaryVee Audio Experience What Entrepreneurs and Artists Have In Common | Coffee & Commerce Ep. 27: Liquid IV Founder Brandin Cohen
Apr 13, 2021
Brandin Cohen, founder of Liquid IV and hydration innovator, shares insights into his entrepreneurial journey from aspiring pro golfer to launching a thriving business. He discusses the importance of passion and resilience in overcoming startup challenges. The conversation dives into the need for a strong foundation in entrepreneurship, emphasizing authenticity over quick wins. Additionally, Cohen highlights the significance of personal context when navigating advice, encouraging listeners to align guidance with their unique experiences and strengths.
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Liquid IV's Slow Growth
- Brandin Cohen, founder of Liquid IV, shared his entrepreneurial journey.
- He discussed his early struggles, resourcefulness, and slow but steady growth.
Believe in Your Mission
- Focus on your passion and believe in your mission, even without immediate success.
- Don't get discouraged by comparing yourself to others.
Missed Opportunities
- Zubin missed an investment opportunity in Liquid IV, similar to Gary Vaynerchuk's missed opportunity with Uber.
- This highlights the importance of seizing opportunities when they arise.