Omar Easy is the recently appointed director of the all-new Penn State Brand Academy, which is designed to support student-athletes to manage and leverage their personal brand, name, image and likeness (NIL), and support their entrepreneurial interests more successfully.  In this episode, Omar shares lessons learned from his time as a student-athlete at Penn State as well as his time in the NFL, where he played as a running back for the Kansas City Chiefs and the Oakland Raiders. He then discusses his vision for The Brand Academy and how it will serve student-athletes in building and leveraging their personal brand.