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"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
E14: Ben Gilbert of Acquired on Improving the Craft of Podcasting
Sep 7, 2023
40:24
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Ben Gilbert, co-founder of Acquired podcast, talks about experimentation in media, combining feeds, and the importance of quality over quantity in podcasting. He also gives advice for podcasters and discusses the future of Acquired, including doing deep dives and finding a niche audience.
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Quick takeaways
- Differentiating oneself in the saturated podcast market by offering unique content is critical for attracting and retaining listeners.
- Focusing on cultivating a loyal listenership base and continuously improving the craft leads to long-term success in the podcasting industry.
Deep dives
The importance of finding a unique reason to exist in a crowded podcast landscape
In the podcast episode, the host discusses the criticality of finding a compelling reason for listeners to choose their show over others in the saturated podcast market. With numerous distractions and limited time, it is vital to differentiate oneself by offering a unique angle or content type that stands out. Building brand equity with a specific audience and delivering consistent, high-quality episodes that cater to their interests can help to cultivate a loyal following over time.
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