"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition E14: Ben Gilbert of Acquired on Improving the Craft of Podcasting
Sep 7, 2023
Ben Gilbert, co-founder of Acquired podcast, talks about experimentation in media, combining feeds, and the importance of quality over quantity in podcasting. He also gives advice for podcasters and discusses the future of Acquired, including doing deep dives and finding a niche audience.
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Experimenting with Casual Podcast Sessions
- Ben Gilbert shares how they experimented with informal, casual podcast sessions using different mics, snacks, and wine.
- This experiment led to promoting this content type to the main Acquired feed because it resonated well with listeners.
Acquired Podcast's Humble Origin Story
- Acquired started in 2014-2015 as a casual effort driven by friendship between Ben Gilbert and David Rosenthal.
- It evolved over seven years into a top-five tech podcast with consistently improving quality.
Always Have an Experimental Feed
- Every podcaster should have an experimental feed to try informal or new content types.
- The experimental feed can serve as a testbed before promoting content to the main feed.