How to Understand the Market and Find Your Niche with Ryan Levesque Founder of The ASK Method Company

May 9, 2019

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Ryan Levesque is the Inc. 500 CEO of The ASK Method Company, and the #1 national best-selling author of “Ask,” which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter. Ryan is also a co-founder and investor in Bucket.io, a leading marketing funnel software for entrepreneurs. His latest book “Choose,” helps readers avoid making the single biggest mistake when starting a business.

Here’s a glimpse of what you’ll learn:

[2:25] Jeremy introduces his guest, Ryan Levesque.
[5:45] Depth vs. frequency.
[8:30] Do people really know what they want?
[10:40] Why Ryan wrote his two books.
[16:20] Trending and niche markets to avoid.
[20:45] How to find an “Evergreen market.”
[23:00] Leaders who have influenced Ryan.
[26:00] Ryan talks about the challenge of coming up with book titles & book criticisms.
[31:00] How did Ryan’s team help him create his book?
[41:00] What are the “Five Market Must Haves?”
[51:00] Why you should work on building a better mousetrap.
[55:30] Closing thoughts from Ryan.

In this episode…

What does it take to find your niche and carve out a segment of the market where you can deliver value? How do you take your business to the next level of growth by serving a niche market with a passionate following? On this episode of Inspired Insider, you’ll hear from entrepreneur and author, Ryan Levesque. In his conversation with Jeremy, Ryan explains why he wrote his two books, how to avoid trend markets, the “Five Market Must Haves,” and much more. You’ll need a pen and paper for this one - you don’t want to miss a thing!

Is it better to go after those in your niche market who have a common issue that needs to be solved or should you go after those who are passionate and dedicated? For a long time, most business leaders thought that it was best to go after the common issues people struggle with, but recent analysis has revealed a different approach is necessary. Ryan Levesque argues that it is better to for depth rather than frequency - meaning that the more engaged people in your niche are the more reliable ones to build your business catering to. If you want to know more about this important concept, make sure to check out the link to Ryan’s books located in the resources section at the end of this post.

One of the best ways to hone in on your unique offering to the marketplace is by exploring multiple options. Sometimes the best way to find the right course of action is by eliminating the bad ones! In his conversation with Jeremy, Ryan Levesque reveals his, “Five market must-haves.”

Get into an “Evergreen market,” not a, “Fad market.”
Make sure you are in an “Enthusiast market,’ not an exclusively “Problem/solution market.”
Find the “Urgent problem” in your market that you can solve.
Address “Future problems” in your market.
Make sure your target audience is “Players with money.”

Where do you find yourself and your business in this process? Do you need help to find your niche market or are you on the right track?

What is your philosophy when it comes to building a team in your business? Have you had a lot of success gathering a solid team around you or are you looking for some insights that might help? Ryan Levesque is adamant that his success is directly tied to the heavy lifting his team does behind the scenes. He’ll be the first to admit that building a high-quality team isn’t easy, but his thriving business serves as proof that taking the time to put one together is completely worth it. What can you learn from Ryan’s story?

Let’s face it; most business leaders want to be known as innovators and pioneers - they are usually the ones that get all the credit! Think about it, can you name the second person to step foot on the moon off of the top of your head? Probably not - but you likely know the name, Neil Armstrong! The truth is, while pioneers tend to grab the headlines, it’s the settlers that really make a difference. Innovators like Steve Jobs and the guys at Google weren’t the first to innovate in their field, but they took what was pioneered, and they improved upon it. According to Ryan Levesque - building a better mousetrap is the key! Don’t assume you need to come up with the next great invention, find one that needs improvement and build on it!

Resources Mentioned on this episode

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