Business Movers Hatching Penguin | Paperback Pioneer | 1
Jan 11, 2024
A skeptical bookseller rejects a publisher's offer to sell affordable paperback books, leading to a revolutionary change in the publishing industry. The origins of Penguin Books and the Lane brothers' determination to change the industry. Alan's journey of discovering a gap in the market, facing resistance from the board of directors. Naming the Penguins and the challenges faced in promoting the paperbacks. From skepticism to success and the overwhelming demand for affordable paperbacks.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 4min
The Origins of Penguin Books: From Struggling Publisher to Paperback Pioneer
03:48 • 5min
The Birth of Paperback Books
09:03 • 6min
The Lane Brothers' Determination to Change the Publishing Industry
15:33 • 3min
Naming the Penguins
18:18 • 7min
Permission, Rights, and Book Sales
25:01 • 4min
From Skepticism to Success
29:24 • 6min
Preview of Next Episode and Book Recommendations
35:52 • 2min