The Game with Alex Hormozi 26 Harsh Lessons I Learned in 2025 | Ep 985
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Dec 31, 2025 This discussion dives into the harsh lessons learned over the year, emphasizing the power of detailed fear reduction and the four dimensions of mental toughness. Alex shares insights on the importance of supportive relationships and the necessity of hard conversations to avoid legal troubles. He advocates for clarity in messaging and the future of hyper-personalized advertising using AI. Other key takeaways include the significance of leadership in failure, the critical role of talent in scaling, and the value of prioritizing personal life once financial goals are met.
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Break Fear Down To Details
- Fear often exists as a vague, imagined future; write the worst-case in exact detail to defang it.
- Clarity about consequences shows failure is usually survivable and reduces paralysis.
Measure Mental Toughness Precisely
- Mental toughness has four measurable parts: tolerance, behavior change magnitude, resiliency speed, and post-rebound improvement.
- Aim to take longer to be rattled, change less, rebound faster, and return stronger.
Record Launch Built On Relentless Prep
- Alex prepared 1,700 slides, multiple VSLs, and thousands of ad creatives for the $100M book launch.
- He practiced transitions and presentations hundreds of times to deliver a record-breaking launch.
