#212: The Hard Truth About B2B Sales And What it Takes to Crush Your Quota

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In episode #212 of How to Sell, Luigi talks about how his recent trip to the US revealed a dynamic shift in the marketplace. CFOs, CBOs, and other decision-makers are tightening their belts and scrutinizing their investments like never before.

As sales professionals, we need to rise to the occasion, but how can we effectively meet the needs of these cautious buyers?

Enter our innovative approach: interviewing the buyers. We're about to get up close and personal with CFOs, CBOs, and other key decision-makers, gaining first-hand insights into their buying processes. What questions are they asking? What throws a wrench in the deal?

We're going to explore these facets and more, enabling you to tailor your sales pitch to align with the real needs of buyers.

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**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.