The $100 MBA Show MBA2678 Q&A Wednesday: Why Do My Customers Seem Very Interested But Don't Buy?
9 snips
Sep 17, 2025 Frustrated by polite interest that doesn’t lead to sales? Discover the reasons behind this common hurdle, from lack of urgency to trust issues. Learn practical strategies to bridge the gap between interest and conversions, like crafting clear offers and effective follow-ups. Enhance your approach with personal touches and a risk-free mindset for potential buyers. Get ready to transform curiosity into commitment!
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Interest ≠ Intent
- Interest and intent are different; saying "I'm interested" doesn't mean someone will buy.
- Interest costs nothing, while buying costs money, trust, commitment, and risk.
Make Waiting The Enemy
- Lack of urgency lets prospects delay decisions indefinitely.
- Create time-sensitive reasons and penalties for waiting to prompt action.
Clarity Beats Cleverness
- Confusion kills conversions: a confused mind never buys.
- Clarity about what they get and the after-picture is essential to close sales.
