185: Don’t Do This (The Secret to More Effective Marketing)

Most lawyers do things that decrease the likelihood of getting good clients. Some even spend money on ads that are counter-productive. Don't do that.

Instead, do what I'll explain in this episode. It's easy to do the more effective thing once you understand what not to do )and why the more effective method is better).

Show Notes

• Dean Jackson's Nine Word Email (this is but one example of his uncommonly effective approach to communicating well by email)
• Ernie's 4-month special Co-Pilot program (where he'll help you create systems to make your practice run smoother, and help you send emails that attract more good clients to want to do business with you).

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

Thanks to Our Sponsors

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at EmeraldCity Pro.