
OWNR OPS Podcast 49: SAM BUILT A $22M ROOFING EMPIRE W/ SAM ALLSOPP
Oct 21, 2024
Sam Allsopp, owner of Neil Roofing, built an impressive $22 million roofing empire in just five years. He shares valuable insights on mastering marketing, emphasizing how immediate follow-up can boost sales. Discover how he navigated the complexities of subcontractor management while maintaining customer satisfaction. Sam also discusses the critical balance between urgency and patience in growing a business, alongside the importance of crafting a five-star customer experience. His strategies for financial sustainability and team building are must-hears for aspiring entrepreneurs!
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From Agency Ads To Roofing Founder
- Sam started Neil Roofing after running Facebook ads for roofers and partnering with a licensed roofer to split roles.
- He invested $50,000 personally and grew the business to $22M using digital marketing and ops focus.
Scale With Subcontractors And In-House QC
- Use subcontractors to scale rapidly while keeping in-house roles for quality control and customer experience.
- Train subs, assign W-2 superintendents, and brand key touchpoints like dumpsters to keep consistency.
Use Small Pods To Deliver Jobs
- Build small fulfillment pods: sales, superintendent, and an operations/admin utility player.
- Let the pod own intake, permitting, scheduling, production and AR to fulfill a reliable chunk of revenue.

